The past few years a marketing revolution has been taking place online. Millions of companies, individuals and websites have been using explainer video as a way to reach larger audiences. The reasons are quite simple since they are extremely powerful. In addition, explainer videos have a high rate of conversion and are very effective.
That may have you wondering how you or your company can create professional explainer videos like those you see on YouTube. Believe it or not, it is not that difficult to create one. There are hundreds of tools available online which make creating an explainer video very easy. You can also find templates, software and programs that allow making your own a cinch.
Explainer Videos Explained
The best way to describe an explainer video is to think of them as mini commercials. Businesses use them as a way to describe, explain and promote their services, merchandise or other elements. For the most part, many of them are done with animation. However, there are countless of other types of explainer videos such as live action and screencast.
One of the things which make explainer videos so popular and widely used are their conversion rates. They also don’t cost that much to make and can be done relatively quick. Most importantly, they engage the viewers in a way other forms of marketing do not. If that wasn’t enough, explainer videos can also help your website rank better.
Steps To Creating Your Explainer Video
It is very difficult to visit sites such as Vimeo or YouTube and not run into explainer videos. In fact, they are the driving force behind the popularity of these sites. Millions view them every day in order to obtain information about a product, service or other things. Also, they are a great way to explain questions and show viewers how to formats.
Creating your own explainer videos is easier than ever today. You can either make the video yourself, or hire someone else to do it for you. Companies such as SquareShip can help you, as well as others. Another option is hiring a freelancer. For those that want to do the videos themselves, the steps are as follows.
The first thing you have to take is coming up with a great script about your product, service or brand. Irrespective of what you want to do your explainer video about, it all begins with the script. The story line in the video is what will tell the viewer how what you are promoting works. Remember that even explainer videos with the best graphics or animations fail if they are boring or don’t have a great story line. It is imperative that you keep what you write brief, concise and to the point.
Another tip to remember is that the first 7 to 10 seconds are the most important part of your script and video. If you do not catch and keep the attention of the viewers during this time, you may end up losing them. Most videos average about 30 to 160 minutes, depending on what you are describing. There is also an average of words you may want to aim for in order to keep your video balanced.
The next thing you want to do is go about choosing your template or explainer video style. This will be determined by your budget, product or service and industry. The best way to find out which type is best for you is by watching top rated explainer videos in your specific genre or industry. These will give you an idea of formats that are proven to work.
In the event that you select using animations, there are several options for you. One, is whether or not you are going to use your own drawings or have someone else draw the animations for you. The other is using an explainer video creation tool such as Powtoon, GoAnimate or Wideo. These programs come with hundreds of ready to use characters and animations. For those that want to use the ScreenCast format, there are several tools online that do this for you. The same for live action videos which you use a camera to capture the contents.
After you have taken care of your other steps, you will have to begin the voice over phase. This will be the voice heard explaining your animations and entire content or script. You can use your own voice if you desires. However, most people or companies often use the voice recordings made by others. You can purchase voice-overs in sites such as Fiverr or Craigslist. During this phase you may also consider if you want to add music to your explainer video or not.
The final step is publishing your explainer video and uploading to YouTube and Vimeo. Once that is done you can begin to share your video on social media sites. This will begin to drive people to see your video and learn about your product, service or brand. Plus, it will get your explainer video shared while leading visitors to your site.